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The Difference of STATIC and DYNAMIC WEBSITES refer to how the content is generated when a user requests a page from the website. So first we need to know about What is Static and Dynamic Website.

What is Static Website?
A static website contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. Static sites are the most basic type of website.

A static site can be built by simply creating a few HTML pages and publishing them to a Web server.

What is a dynamic Web site?
A website, or individual web page, can be static or dynamic. A dynamic website contains information that changes, depending on the viewer, the time of the day, the time zone, the viewer’s native language, and other factors. For example, the Computer Hope main page is a dynamic website that automatically changes daily.

Static vs Dynamic Creation:
Developers generally create static pages with HTML, but use languages like PHP, JavaScript, or Action script to create dynamic pages. They can also use frameworks like Ruby on Rails, PHP or Flex for dynamic pages. Dynamic languages and frameworks also have the technical capacity to create static Web page content.

Most Important Differences:
In static – the theme and content of web pages remained fixed
Dynamic – they changed according to run time.

Dynamic Choice

Dynamic Choice

Static – Browsing and loading of a website are a lot quicker than dynamic web pages.
Static – Changing the content is a difficult task because you have to develop and upload a new page.
Dynamic – Server Applications do this AUTOMATICALLY.

Static – File Extension of a URL is in .htm or .html.
Dynamic – File Extension of URL is in .php, .asp and .jsp.

Static – Created through HTML (Hyper Text Markup Language)
Dynamic – Created by the usage of PHP, JavaScript and Action script languages.

Static – Plan is an easy and cheap method if you wants to create non updating web pages.
Dynamic – Method is advisable if you have plan to update the content and material frequently.

What are the Advantages and Disadvantages of having a Static Website?
Advantages:
Generally cheaper to implement on a smaller scale if fewer pages are required.
Good for smaller companies as there is no need for any management system; it is the responsibility of one person
More flexibility is available, as you are not restricted to any template layout (although this can affect the usability of your website)
No change is required to your web hosting.

Static Choice

Static Choice

Disadvantages:
More expensive to maintain in the long term if updates are more frequent. This is because any changes have to be made to pages individually.
Not updatableby the Client, thus relying on the Web designer to edit.
Increased risk to business, as the person with web skills could fall ill or leave, meaning that the website can no longer be maintained without complications.
Management is restricted to one machine. If changes need to be made then this is only possible where the editing tool is installed
Website editors need significant training and skills to develop the website to modern day standards and practices. This is time consuming, expensive and ongoing.
What are the advantages and disadvantages of having a Dynamic website?
Advantages:
Restructuring of dynamic websites is easier, thus ensuring its longevity.
Can be developed/amended/added to as and when required.
Access to be able to content manage the website from any computer, anywhere in the world (that has Internet connection)
Website content contributors/editors only need basic content editing skills
Multiple user access for updating/content managing. The amount of access can also be setup.
A Dynamic Website allows you to archive past material on a certain date or allows an item to be published or removed at a certain date automatically.
As the content is held within a database it allows the user to search the database for content, also a site map is automatically generated as content is added.
Disadvantages:
For smaller companies a Dynamic website might be too expensive or seen as unnecessary so the investment might not be justified.
Slightly longer initial development time.
Cost of implementing training of Content management system to Client/Staff.
Additional features available by implementing a dynamic website:
By constructing the website with dynamic capabilities it opens up a wide range of possibilities such as:

But of course we are here to help.
Contact Us

If you or your company does business on the Internet, you already know about social media. Facebook, Twitter, Instagram, and the rest have become such a huge part of our online communication that even if you don’t use them, you likely know what they are and maybe have a ScoobyDoo on how they work.

What you may not know is how to wrangle all of your business social media channels together into a single, smooth-running, professional communications system. Effective scheduling, coordination, and targeting of your social media posts can mean the difference between occasional web traffic and legions of loyal fans.

Let’s take a look at some different ways for you to grasp hold of your social media accounts.

1. Make the Time
With so many other tasks demanding your attention throughout the course of running your business, how are you supposed to even find time for Twitter? Sadly, social marketing is often the first bit of marketing to get lost in the shuffle.

But as the saying goes, anything worth doing is worth doing well. Thus, anything worth doing well deserves to be a part of your schedule.

Stop thinking of your social media plan as an afterthought or something you squeeze in between other tasks and carve out some consistent quality time to give it your devoted, focused time and attention. This article provides some great resources on how to craft effective time blocks for all important aspects of your life.

2. Make a Plan
Now that you’ve blocked out time, it’s time to make a plan. A simple but super-effective first step is to schedule your posts. This involves drafting several status updates which can be deployed at various times.

Proper Planning Prevents Poor Performance

Proper Planning Prevents Poor Performance

This planning stage also allows you the opportunity to break down your messaging and tailor it for your various channels. Who is your target audience? When are they most likely to be online? Are they 9-to-5-ers who skim their social channels at lunch? Or millennials who seem to be plugged in at all hours? Are they all centralized in one location or scattered throughout time zones?

Getting a handle on these questions will pay off later on—it may even provide you with some critical insight to your customers you never knew you needed.

And what if you could position your message to appear at a time when the most people are likely to see it in any section of the globe?

Believe it or not, there is a science to social. You can use social media management tools (see below) to deploy your updates at optimal times in any time zone, even when you’re not awake! Check out the article on “The Science of Social Timing” with an infographic by KISSmetrics. It can help you determine the times of day and days of the week when your updates, likes, retweets, and shares across your networks will have the most impact.

Looking for a dedicated social media planner? This free template for social media scheduling can also help you lay out your deployment timeline so you can see it all at once.
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Since you’ve given yourself the time to plan, scheduling posts allows you the luxury of making strategic, considered marketing decisions. You’ll find this beats posting random, last-minute, badly conceived updates that could diminish your reputation and brand.

3. Keep It Real
One thing to remember, however, is that scheduled updates should NOT be the only social content you provide. Too many “packaged” posts can make your social channels appear to your customers like nothing more than a big, impersonal marketing engine.

Don’t forget the “social” aspect of your social media. Your customers want to know there’s a human being behind the social handle. They want your real-time reactions to current events or trends. So remember to drop an occasional friendly, engaging, or even silly post in among your more targeted marketing material.

Social media is also a great customer service tool, often quicker and more satisfying to customers than regular customer service channels. It can even serve as a support portal for your small business or eCommerce startup (and no need to worry about grumpy or critical comments—our blog has some great tips on handling unsatisfied customers).

4. What Tools do I need?
Now that you’ve made a strong plan and allowed yourself ample time to execute it, the last step is simply to line up your posts for launch. The good news is, as they say: there’s an app for that.

Right Tool 4 The Right Job | Web Design | Marketing | GeckoGrafix | Cardiff | Spain

Right Tool 4 The Right Job

Below is a list of some of the most popular social media scheduling tools for desktop and mobile operating systems. Depending on your needs, they offer a range of features beyond simple post scheduling–from URL shortening to viewable analytics to automatic direct messaging.

Each program also has its own easy setup tutorial to get you started, but they all require you to link your social accounts, so be sure you’ve got your login credentials handy before you begin.

The Tweet Spot
If the only (or main) social channel you use is Twitter, you need not look any further than TweetDeck for basic tweet scheduling. This free desktop platform handles multiple Twitter accounts and offers separate tracking for likes, retweets and DMs and more.

Tweet Deck | Social Media | Marketing | GeckoGrafix | Web Design | Spain | Cardiff

SocialOomph is another good free option, with Twitter keyword tracking and URL shortening. And, unlike TweetDeck, you can upgrade to add Pinterest, LinkedIn, and other accounts as well.

The All-In-One
Hootsuite, probably the most popular social management app for multiple accounts, supports integration for Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and more.

While it offers pro and enterprise options for the power user, the free version offers a ton of great functionality including scheduling, tracking and proving ROI, content curation, and monitoring.

Another multi-account-management choice (for desktop and mobile) is Buffer, with its simple dashboard and customizable content scheduling. Upgrading unlocks even more features as well.

The Big Picture
If your social media relies heavily on visual content, you should consider a platform such as EveryPost. This service allows you to share multimedia posts on Facebook, Twitter, LinkedIn, Tumblr, and Pinterest. EveryPost offers analytic, team collaboration, and content customization in addition to scheduling updates. While the free version is somewhat limited, it offers a range of premium account selections to fit every budget.

If you’ve got a strong Pinterest or Instagram following, TailWind offers audience and content management, brand monitoring, even the ability to launch promotions and contests.

Note: while Instagram is relatively new to the social media marketing world, this Facebook-owned service is becoming a huge player in visually-based content marketing. Check out this article for a list of top tools for Instagram, as well as a few important Insta-specific details.

The Serious Business
For the serious social marketer, we have apps like SocialFlow, SpredFast, and Sprout Social. Geared toward larger businesses with robust marketing resources, they may not be the first choice for smaller or casual users. Most offer a free trial before prompting you to upgrade for full access, and, in the case of SpredFast, you need to request a demo just to get started. But if you’re driven by data, amped on analytics, or energized by engagement, these apps are built for performance, scalability, and of course, monetization.

If you require any help to schedule your Social Media Output, GeckoGrafix have affordable packages to enable this for you just get in Contact with us
With a dedicated schedule, a solid plan, and the best tools, it’s easier than you think to boost your social media management game. And the results will definitely be worth it. Good luck!

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