Your logo is a direct reflection of your brand, and with the right logo, it speaks volumes without saying a single word. And probably the most important thing to understand about a logo is that it’s not just about what it looks like.
With first impressions, you only have one chance to get it right, right? Yes. For the most part, all entrepreneurs know the importance of making a good first impression with their business but most don’t have a clear understanding of how much time they actually have to make a good one..
Ultimately, your logo is the very thing that gives you, the business owner, ownership over your brand and it’s the face over the products or services you’re selling. Just be strategic in the design of your logo. It needs to be recognizable, yet unique, and easy to remember. In other words, your logo shouldn’t be too difficult to decipher… consumers need to “get it” when looking at it.
A good logo will first need to grab the attention of consumers, and this typically needs to happen within two seconds. Then once your logo has their attention, it will then be up to your logo and brand to make a good impression within a seven second window.
Creating something simple is more difficult than you think. The simpler it is the cleaner and more recognisable it becomes, a great example of this is the "Swoosh" Nike Logo, nothing gets simpler than that.
GRASS IS GREENER
Don't be like your competitors, you want to set yourself apart from your competitors. Ultimately, you don’t want consumers to be confused as to whether they should choose your company or a competitor… You want them to see your brand against your competitors, and be able to clearly decide to bank on your brand.
GET IT RIGHT THE 1ST TIME
Great web design instils trust in your business. According to web credibility research from Stanford, 75% of users admit to judging a company’s credibility based merely upon their website’s design.
Poor web design can have a drastic effect on obtaining future clientele from your website.