It's how we learn of course, making mistakes and learning from them and lets face it, we have all watched those DIY programs and thought - "Hey ! I can do that, it's easy?".
First it was the likes of HOMEBASE, B&Q, IKEA etc. etc. etc..
But now it seems to have extended to every area of our lives, we seem to think that if we do it ourselves,
it will save me so much money by not getting a professional to do it for me.
Now DIY might be great for putting up that shelf, changing the air filter in the car or painting a door.
Now for the small part I agree with that but for the large part I don't and my reason are this-
These all sound very silly, I know, but they are basically an analogy of how people approach their business website.
Why would you project all your conceivable energy and expense into building an amazing business and allow it to be projected to the WORLD on the internet as a mediocre company with no sales funnel, using pix-elated images out of context to the content, spend all your costly time trying to make it look professional but miss out on the (lets call this list "The Crucials")
But then the usual response to the above is......
The drag and drop..........YUK......
Code Bloat at its worst and that is the best part of it...
Lets imagine for a minute or
two five, you have just started a business, you have projected its turnover to be in 5 years over 200K-Per Annum providing a stable income for your family, you have worked hard at it, it is in your area/niche of expertise, you had a signage creator make your sign and it stands aloft your business entry, you polish it every day projecting your pride in what you do. The day has arrived and you want to take your business to the WorldWideWeb, you decide to make the website yourself.
You choose a drag and drop, you are oblivious to the "Crucials" and you wonder why you even bothered, your "Bounce" rate is through the roof, you are getting no interest at all from your website, your lack lustre sales funnel is blocked, yet it all looks "Pretty", well pretty is good but.......
Design is imperative.
When done right, it alters consumer perceptions, provides relevance, it's the cornerstone for credibility, enhances professionalism, and creates trust with your audience — Yes it has to be pretty, but it must actually work to engage emotions towards an action to increase sales.
There is so much more that goes into designing and building a functional, sales projected website, it is a tool that will work for you 24/7, it's more than simply dragging a pretty little picture into a blank page.
The Internet is crucial for Business, Internet usage has increased incrementally, it's imperative that your business is seen and projected professionally too.
They have their place, they do what say they will do, but you get what you pay for at the end of the day.
I will make this promise to you, if you don't use a DIY Website builder, I promise you, I wont perform my own appendectomy, fly the plane myself for our family holiday, drill for my own oil in Saudi, perform my own cremation?????
A GREAT BUSINESS DESERVES A GREAT WEBSITE